Darren Amner

Not sure whether to handle marketing yourself or hire help? This post explores DIY vs outsourced marketing, weighing pros, cons, and costs. Drawing from my experience helping businesses grow, I share tips on when to outsource, how it can save time, boost results, and keep your brand moving forward, plus practical advice for small business owners looking to make the right marketing decision.

Email newsletters don’t have to be ignored. In this post, I share practical tips from my experience creating newsletters for Finhaven and Dr. Sue Johnson—covering strategy, subject lines, layout, segmentation, and engagement. Plus, learn how simple giveaways turned readers into an engaged community, with over 30 responses sharing how much they looked forward to each issue.

Building a marketing plan doesn’t have to be complicated—or expensive. In fact, keeping it simple is often what makes it effective. Whether you’re a busy small business owner or working with limited resources, a clear step-by-step plan can help you focus on what really drives results. In this post, I’ll walk you through an easy framework you can build in an afternoon—plus share real examples from my own work showing how small, focused strategies can make a big impact.