Fintech, Blockchain & SaaS Marketing

With deep experience in fintech, blockchain, and SaaS, I’ve led brand strategy, go-to-market planning, and user acquisition campaigns for companies including CoinField, Sologenic, DMG Blockchain Solutions, and Finhaven.

At Sologenic and CoinField, I built the Sologenic brand from the ground up—developing its name, logo, tagline, and website. I scaled its Twitter audience to over 15,000 followers and YouTube subscribers to more than 2,000 through targeted, organic content marketing. I also led marketing for Sologenic’s public and private token sales, raising over $2M, and ran successful campaigns for product launches and trading promotions that increased sign-ups and engagement.

At DMG Blockchain Solutions, I repositioned the company through a fresh marketing strategy that highlighted its leadership in Bitcoin mining and blockchain innovation. I also developed investor-focused press releases and media outreach that secured earned coverage and strengthened DMG’s corporate brand.

For Finhaven, I crafted marketing campaigns targeting investors and institutions, promoting its security token trading platform. I also produced whitepapers and blog content to establish thought leadership and educate audiences on digital securities.

Across all of these roles, I’ve combined creative direction with analytics to drive growth, raise capital, and position brands as leaders in the evolving world of financial technology.