All Posts

Learn how small businesses can leverage Facebook advertising to gain visibility, improve search rankings, and sell more products or services. This blog offers actionable tips for creating targeted ads, engaging your audience, and driving measurable results.

Discover how strategic social media and event marketing can drive engagement, build brand awareness, and deliver measurable results. From Instagram storytelling at Headington School to YouTube content with Solo TV, and targeted Facebook and Google Ads to global event campaigns like the EFT Summit, I share actionable tips and insights from my experience as a marketing consultant.

Running a plumbing, heating, or electrical business is tough—and in today’s digital world, word of mouth isn’t enough. I’m a Victoria-based marketing consultant who helps local trades get found online, look professional, and stay booked. From websites and SEO to ads and social media, I’ll build a marketing system that works while you’re on the job. Let’s grow your business with smart, stress-free marketing.

Helping psychotherapy clinics across Victoria and Canada improve their websites, grow their online presence, and expand services. Leveraging experience working with Dr. Sue Johnson and ICEEFT to create effective digital marketing and content strategies tailored for therapists.

Clearly Musical is a new global platform designed to make online music lessons more accessible, flexible, and inspiring. Whether you're a beginner or an experienced musician, a child or adult, you can now learn or teach music from anywhere in the world. Join our growing community of students and passionate teachers today.

Want to grow your crypto audience without relying on ads or giveaways? In this post, I share simple, sustainable ways to build your email list using content, community, and trust-driven tactics that actually work.

Want to boost your marketing without a full rebrand? Here are 5 simple fixes—like refreshing your website copy, improving your social profiles, and reconnecting with your audience—that you can implement this month to drive real results for your business.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Struggling to explain your blockchain project to investors, users, or the media? You’re not alone. Too many founders lead with buzzwords and lose their audience before they’ve even finished the first sentence. In this post, learn how to clearly communicate your blockchain solution in human terms—so you build trust, attract support, and grow faster.

Writing a great book is just the beginning—building your author brand online is how readers find you, follow you, and stay loyal. In this guide, you’ll learn how to shape your identity as a writer, set up your digital home, grow an engaged audience, and build a brand that feels authentic (not overwhelming). Whether you're just starting out or looking to level up, this is your step-by-step roadmap to standing out online.

Is your website helping your business grow — or quietly holding it back? Many small business owners in Victoria have beautiful sites that just aren’t converting. Whether it’s missing local SEO, a clear call-to-action, or simple trust-builders like testimonials, small gaps can make a big difference. In this post, we break down the most common website mistakes (and how to fix them) so your site actually brings in leads, builds trust, and works as hard as you do.

Frustrated with ad spend that leads nowhere? You’re not alone. Many small business owners and founders waste money on underperforming ads — not because ads don’t work, but because something in the strategy is off. In this post, we break down the five most common reasons ads fail — from weak targeting to underwhelming offers — and give you practical, no-fluff fixes you can apply today to start seeing better results.

Struggling to know which marketing efforts are moving the needle for your business? This actionable checklist helps small business owners audit their marketing—from brand clarity to paid ads—so you can identify gaps, double down on what’s working, and grow smarter. Includes a free consultation offer to help you put your plan into action.

Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.

Struggling to figure out what to post on Instagram as a therapist? In this guide, you’ll learn the most effective types of content that actually resonate with potential clients—from educational tips to behind-the-scenes glimpses—and how to use Instagram as a powerful tool to grow your therapy practice. Drawing from my work with the late Dr. Sue Johnson, a global leader in emotionally focused therapy, I’ll also share proven strategies for increasing engagement and building tru

A well-crafted marketing funnel is essential for turning interest into action. In this post, I break down the seven key stages—from brand awareness to customer advocacy—and show you how to guide potential clients through each step with clarity and purpose. Whether you're a local business on Vancouver Island or an online brand looking to scale, this guide will help you create a funnel that converts.

As a Victoria-based digital marketing professional, I’m passionate about helping local businesses on Vancouver Island grow and thrive. With over 15 years of experience, I offer a range of tailored services, including brand strategy, SEO, content marketing, paid advertising, and website optimization. Whether you’re a small local café or a growing startup, I create customized digital marketing solutions that drive traffic, increase conversions, and help you stand out in the com

Growing your email list doesn’t have to feel like a hard sell. By offering real value, simplifying the sign-up process, and staying consistent, you can attract engaged subscribers who genuinely care about what you offer. In this guide, we’ll show you how to build an email list that converts—without the pushy tactics. Ready to grow your list the right way? Let’s dive in!

Struggling with how to create content that converts? Start with clarity, know your audience, and deliver real value. This no-fluff guide shows you the essential steps to turn words into results.