Marketing That Made a Difference
With over a decade of experience in marketing, I’ve led high-impact campaigns across fintech, publishing, nonprofit, and education sectors. I’ve helped raise $2M+ during a DeFi token sale, built brands from the ground up (like Sologenic), and driven growth through strategic content, events, and digital marketing. I’ve worked closely with authors, academic institutions, and associations—as well as libraries, booksellers, resellers, schools, universities, and colleges—collaborating on book launches, curriculum marketing, and tailored outreach strategies for diverse educational audiences. Past clients and collaborators include CoinField, ICEEFT with the late Dr. Sue Johnson, Finhaven, and the Association for Art History. My approach is rooted in measurable outcomes, collaboration, and authentic storytelling—backed by results, not just promises.
01
Sologenic – Blockchain Platform Launch
I was brought in to build brand awareness for a new DeFi project ahead of its token launch—starting from zero. With no existing community or visibility in a crowded and skeptical market, the challenge was to generate interest, trust, and traction quickly. I developed and led the entire go-to-market strategy, overseeing content, PR, social media, paid advertising, and influencer partnerships. I also built and managed a marketing team of five and launched GoSolo TV, a branded YouTube channel that featured industry discussions and community-first storytelling to humanize the project and educate the market. The results spoke for themselves: we raised over $2 million through token sales, grew a Twitter following to 15,000 in under a year, and firmly positioned the project as a credible player in the DeFi space.
02
Finhaven – Building an Investor-Focused Newsletter
At Finhaven, I launched the company’s first investor-facing newsletter to create a consistent communication channel for early investors, partners, and blockchain enthusiasts. I led the strategy, wrote original content, and designed the format to focus on investor education, platform updates, and market insights. Within a short period, I grew the subscriber list from zero to over 200 engaged readers, achieving open rates above 30% and helped elevate Finhaven’s profile as an expert in regulated digital securities.
03
ICEEFT – Global Summit Growth via Digital Strategy
I led a monthly content-driven strategy for ICEEFT's Global EFT Summit, utilizing targeted email campaigns aimed at company listservs and strategic digital advertising. By building audience-specific campaigns on social media and leveraging company-specific targeting, I increased global engagement for the summit. This approach expanded the event's reach across multiple time zones and languages, driving attendance from 200 to over 1,100 attendees, achieving 5 x the ticket sales, and significantly boosting ICEEFT’s global presence and brand recognition.
04
Penny Huntsman – Finding the Right Audience for a Multidisciplinary Art Textbook
I collaborated with the Association for Art History (AAH) to promote Penny Huntsman’s Thinking About Art. I developed a targeted academic marketing strategy that identified and segmented audiences across art history, design, and visual culture programs. Through tailored messaging, email campaigns, and academic listserv outreach, we positioned the book as a flexible, accessible course text. This approach expanded adoption opportunities across both traditional and interdisciplinary programs in the UK and North America.
05
DMG Blockchain Solutions – Investor-Focused Brand Strategy
At DMG Blockchain Solutions, a publicly traded company specializing in crypto-mining and blockchain infrastructure, I enhanced the company’s investor communications by developing clear, compelling messaging tailored to shareholders, media, and institutional partners. I worked closely with a PR agency to coordinate press outreach, secure interviews for the CEO, and support his attendance at key industry events. I also led the creation of investor decks and high-level presentations, ensuring consistent, confident brand storytelling across all touchpoints. This work strengthened investor-facing communications, increased media coverage, and delivered a cohesive message across events, reports, and public appearances.
06
Modernizing a UK Independent School’s Digital Strategy
At Headington School, a prestigious independent school in the UK, I led a digital marketing refresh to better engage prospective parents and students. I enhanced content across their website and social media channels, with Instagram and other platforms acting as an online prospectus to showcase the school’s values and offerings. I crafted messaging tailored to parent concerns during the admissions process and supported internal communications. This strategic work led to a 10% increase in admissions page views, a 15% growth in Instagram followers through strategic content planning and consistent branding, and improved alignment between digital and traditional marketing materials.
07
Boosting Social Media Growth & YouTube Discoverability for Therapy
I helped Dr. Sue Johnson grow her social media followers by over 25% and significantly improved the discoverability of her YouTube channel by organizing content into targeted playlists. Additionally, I identified and facilitated collaborations with relevant influencers and content channels, which boosted engagement and expanded her reach to new audiences interested in emotionally focused therapy. This work resulted in measurable follower growth, improved channel structure, and stronger audience engagement across platforms.
08
Driving Audience Growth for Independent Film Website Through Emerging IP Coverage
As a freelance writer, I identified the early buzz around the Twilight franchise and secured an exclusive interview with actor Peter Facinelli for the independent film website Eye For Film. By crafting a timely and compelling article that tapped into rising fan interest, the feature helped generate a 20% spike in website traffic and drove digital audience growth by attracting a wave of new visitors to the site. It also sparked active discussion on fan boards, boosting engagement and expanding the site’s reach. This project showcases my ability to spot cultural trends early and create content that delivers measurable results for independent media platforms.
09
Fashion Marketing Scholarship Launch
In a first-of-its-kind partnership, I helped bring together Bloomsbury Publishing and Regent’s University London to create a fashion marketing scholarship that merged academic excellence with real-world publishing experience.
The collaboration launched alongside Regent’s new MA in International Fashion Marketing, offering a £4,000 scholarship, a competitive internship at Bloomsbury, and access to the Bloomsbury Fashion Central digital archive. The initiative not only attracted top talent to the program but also elevated both institutions' reputations in fashion and academic circles.
This project exemplifies my ability to spot alignment opportunities, build meaningful cross-sector partnerships, and shape campaigns that create lasting value for both brands and audiences.
30 min