How I can help you
Based in Victoria, BC, I help local companies grow their audience. With experience across Canada, the UK, and global markets, I create tailored marketing strategies to help your business grow. I can help you clarify your message, expand your reach, and build lasting customer engagement.
My Services
Let’s create a plan that works for your goals and your budget. Here are some of the things I can help with.
Strategy & Planning
Align your marketing with your business goals through clear, actionable strategy. I can help you define your priorities, sharpen your messaging and build a roadmap for growth.
Website & SEO
Make your online presence work harder. I’ll audit your website and social channels, fine-tune your content for search engines. Let's turn visitors into customers.
Content Marketing
Tell your story in a way that resonates. I develop engaging blog posts, brand messaging, and email campaigns designed to build trust and drive action. I’ll help you connect with your audience and grow your unique brand voice.
Social Marketing
Build an authentic social media presence with a clear plan and consistent execution. I’ll create a 3-month content calendar, platform-specific posts, and engagement strategies that grow.
Growth Marketing
Launch smart ad campaigns that convert. I create and manage targeted Google and Facebook ads designed to drive traffic, generate leads, and maximize ROI.
Custom Projects
Need help with a one-off campaign, a seasonal push, or a niche project? I offer flexible marketing support tailored to your needs—without long-term commitments.
About me
Since moving here nearly three years ago, I’ve fallen in love with the island lifestyle—whether hiking coastal paths in Sooke or enjoying the charm of small towns like Sidney. Living here has deepened my connection to community and inspired me to support local businesses with the skills I’ve built over a 15+ year career. I’ve led marketing strategies for global publishers like Wiley, Bloomsbury, and Taylor & Francis, and helped scale fintech and SaaS startups such as CoinField, Sologenic, and Finhaven. My work spans content development, branding, advertising, and campaign strategy—always focused on growth and measurable results.
Why Choose Me
Expert Strategy. Real Results. No Fluff.
Proven Experience Across Industries
With a background spanning marketing, publishing, fintech, SaaS, and nonprofit sectors, I build strategies that drive real-world results. I’ve worked with global brands, fast-growing startups, and mission-driven organizations—bringing a versatile, practical approach to each project. Whatever your industry, I deliver smart, outcome-focused marketing that gets results.
Data-Driven & Results-Focused
Great marketing isn’t guesswork. I combine analytics, market insights, and proven tactics to grow your brand, boost engagement, and drive leads. Every campaign is tracked and refined to deliver clear, measurable results—and long-term growth for your business.
Personalized, No-Fluff Strategies
No templates, no shortcuts—just custom solutions built around your goals. I craft practical strategies and content that fit your brand and market, whether you’re a local business in Victoria, BC, or a global startup. I focus on what truly matters: helping your business grow.
Blog
Testimonals
“I worked with Darren at Routledge (Taylor & Francis) from 2010 to 2014. Creative, collaborative, and full of ideas, he helped drive successful campaigns, boosting international sales. Highly recommended!”
Chris J, Head of Development & Fundraising at Vallarta Botanical Garden
Need help with your marketing ?
30 min