About Me
Island Roots, Global Experience
After nearly three years on Vancouver Island, I’ve built a strong connection to the natural environment and local community here in Victoria. While I value the lifestyle and pace of life on the Island, my professional focus remains on working with growing businesses that need experienced marketing leadership and execution support.
I bring over 20 years of experience in marketing and communications across publishing, fintech, SaaS, and nonprofit sectors. I’ve led strategy and campaigns for global publishers including Wiley, Bloomsbury, and Taylor & Francis, and supported fintech and SaaS companies such as CoinField, Sologenic, and Finhaven.
My work spans brand strategy, content development, advertising, and campaign execution, with a focus on clarity, structure, and measurable outcomes.
Today, I work with businesses on a contract basis as a marketing lead, typically through 90-day or 3–6 month engagements. I step into organizations to help define direction, strengthen messaging, and drive execution across marketing channels.
I also have a background in journalism, with training and experience in both Canada and the UK. I’ve reported for The Langara Voice and covered major international film festivals including London, Venice, and Berlin, which helped shape my ability to understand storytelling, audience engagement, and communication at scale.
My Experience
20+ Years Across Marketing, Communications, and Growth
Over 20 years of experience in marketing, communications, and media across publishing, fintech, SaaS, and nonprofit sectors.
I’ve worked with global organizations, fast-growing startups, and education institutions, leading strategy, content, and campaign development focused on measurable growth and audience engagement.
Marketing & Communications Experience
I’ve held senior roles in branding, marketing strategy, and communications across fintech, SaaS, and digital organizations. My work has included developing go-to-market strategies, leading multi-channel campaigns, and building brand and content systems designed to support growth and engagement.
I’ve helped organizations clarify their positioning, strengthen messaging, and execute marketing strategies across content, digital, and product channels.
Publishing & Education Experience
Earlier in my career, I worked in academic and trade publishing, including roles at Routledge (Taylor & Francis), where I developed marketing strategies for global book launches and educational content.
I’ve also worked with educational institutions such as Headington School, creating campaigns designed to engage students, parents, and academic audiences while supporting institutional goals.
Journalism & Media Background
I trained in journalism at The London School of Journalism, and Langara College in Canada, developing skills in writing, editing, multimedia production, and reporting.
As a reporter for The Langara Voice, I covered live events, conducted interviews, and produced written and multimedia content. I later worked as a freelance film journalist covering major international festivals including London, Venice, and Berlin.
This background strengthened my ability to understand storytelling, audience engagement, and communication across different formats.
Reflections & Insights
Why Work With Me?
I bring senior marketing leadership and hands-on execution to growing businesses without the need for a full-time hire.
With over 20 years of experience across fintech, SaaS, publishing, and nonprofit sectors, I focus on bringing clarity, structure, and delivery to marketing efforts. I work on a contract basis, typically through 90-day or 3–6 month engagements, helping businesses define direction, strengthen messaging, and execute effectively.
Each engagement is focused, practical, and designed to create measurable progress, so marketing moves from ideas to outcomes.
Client Success Stories
I’ve worked with organizations across fintech, SaaS, publishing, and nonprofit sectors to deliver marketing strategies and execution that drive measurable progress.
From building brand foundations to supporting growth and lead generation, my work is focused on outcomes that move businesses forward.
Explore my Success Stories and testimonials to see how this approach translates into real results.
30 min