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Advertising Campaigns & Commercials
Project Type
Brand Launch & Event Marketing Campaign
Location
Vancouver, British Columbia, Canada
Date
2019-2020
Role
Head of Marketing
For the launch of Sologenic, I played a key role in developing and executing advertising campaigns to promote the brand and its groundbreaking products, including the highly anticipated Defi X SOLO event. Working collaboratively with my content writer and the marketing team, I co-scripted engaging content, crafted strategies, and generated creative ideas for commercials and event promos. I worked directly with the videographer and the marketing team to produce high-quality video content that effectively showcased Sologenic's innovative blockchain technology and financial ecosystem.
The Defi X SOLO event was a major focal point in our campaign, where we showcased how Sologenic was revolutionizing asset tokenization. This initiative involved a mix of educational content, event promotions, and behind-the-scenes material to engage both industry professionals and potential users. My role was pivotal in guiding the team through every step of the production process—from conceptualization and video shoots to editing and distribution.
I ensured that all marketing materials aligned with Sologenic’s mission to make asset tokenization accessible to the world and aimed to attract attention from both the crypto community and traditional financial markets. This campaign not only contributed to building the brand’s identity but also raised awareness and interest in the event, leading to significant engagement.







