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Advertising Campaigns & Commercials

Project Type

Brand Launch & Event Marketing Campaign

Location

Vancouver, British Columbia, Canada

Date

2019-2020

Role

Head of Marketing

For the launch of Sologenic, I played a key role in developing and executing integrated marketing campaigns to promote the brand and its flagship initiatives, including the highly anticipated DeFi X SOLO event.

Working closely with the content, design, and marketing teams, I helped shape campaign strategy, co-developed scripts, and contributed creative direction for commercials and event promotions. I collaborated directly with videographers and production teams to deliver high-quality video content that showcased Sologenic’s blockchain infrastructure and financial ecosystem.

The DeFi X SOLO event served as a central pillar of the campaign, highlighting Sologenic’s mission to revolutionize asset tokenization. I supported the development of a mix of educational content, promotional assets, and behind-the-scenes storytelling designed to engage both crypto-native audiences and traditional financial stakeholders.

Across the campaign, I ensured consistency between messaging, brand positioning, and Sologenic’s broader mission to make asset tokenization more accessible globally. The initiative contributed to strong audience engagement and increased visibility for both the brand and the event.

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