Fintech, Blockchain & SaaS Marketing

With extensive experience across fintech, blockchain, and SaaS, I have led brand strategy, go-to-market execution, and user acquisition initiatives for companies including CoinField, Sologenic, DMG Blockchain Solutions, and Finhaven.

At Sologenic and CoinField, I played a key role in building the Sologenic brand from the ground up—developing its naming, visual identity, messaging, and website. I grew its digital audience to over 15,000 Twitter followers and 2,000+ YouTube subscribers through targeted organic content strategies. I also led marketing for public and private token sales, contributing to over $2M in capital raised, alongside campaigns that drove user acquisition and engagement for product launches and trading initiatives.

At DMG Blockchain Solutions, I supported brand repositioning efforts that emphasized its leadership in Bitcoin mining and blockchain infrastructure. I developed investor-focused communications, including press releases and media outreach, helping strengthen corporate visibility and secure earned media coverage.

At Finhaven, I led marketing initiatives targeting institutional and investor audiences, promoting its security token trading platform. I also developed thought leadership content, including whitepapers and blog articles, to educate the market on digital securities and build credibility in a complex emerging space.

Across these roles, I combine strategic brand thinking with performance-driven execution, using content, positioning, and analytics to drive growth, raise capital, and establish category leadership in evolving financial technology markets.