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Marketing & Brand Strategy
Project Type
Brand Marketing & Content Creation
Location
Vancouver, British Columbia, Canada
Date
2019-2021
Role
Head of Marketing
Link
Solo TV was created as part of a broader initiative to build and expand the brand presence of Sologenic within the blockchain and cryptocurrency space. The channel was designed as an educational and engagement platform, producing content focused on blockchain technology, digital assets, and developments within the Sologenic ecosystem.
I played a key role in the development and execution of the channel, overseeing content direction, scripting, and the production of interviews with industry leaders. The programming included educational segments, AMA sessions, and deep-dive content on platform updates and ecosystem developments, designed to both inform and engage the crypto community.
As part of the broader marketing strategy, I supported the growth of the channel through targeted content distribution and promotional campaigns, helping to increase visibility, engagement, and audience reach.
Overall, Solo TV served as both an educational resource and a brand-building tool, strengthening community connection while supporting awareness and adoption of the Sologenic ecosystem.
