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Marketing & Brand Strategy
Project Type
Brand Marketing & Content Creation
Location
Vancouver, British Columbia, Canada
Date
2019-2021
Role
Head of Marketing
Link
Solo TV was created as part of a broader initiative to market Sologenic and roll out the brand’s presence in the blockchain and cryptocurrency space. The channel was designed to be an engaging, educational platform offering insightful content on blockchain technology, cryptocurrencies, and the latest developments within the Sologenic ecosystem.
I played a key role in the channel’s development and execution, overseeing the creation of scripts, interviews with industry-leading figures, and community-driven content. The channel featured educational content, AMA sessions, and deep dives into new components and upgrades to the Sologenic ecosystem. As part of the marketing strategy, I helped increase brand visibility and engagement by implementing strategic advertising campaigns.
Solo TV not only supported the growth of the Sologenic brand but also aimed to educate and connect with the broader crypto community, providing valuable insights and fostering engagement with subscribers.
