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Mental Health & Nonprofit
Location
Victoria, British Columbia, Canada
Date
2023-2024
Role
Communications Specialist
Project type
Marketing & Communications Strategy
I led marketing and communications for ICEEFT, the global leader in Emotionally Focused Therapy (EFT), founded by Dr. Sue Johnson. I managed Dr. Johnson’s media and event calendar, overseeing her press schedule for speaking engagements, podcast interviews, and public appearances.
I developed content strategies, newsletters, and social media campaigns aimed at engaging therapists, mental health professionals, and the broader EFT community. I created and produced Dr. Johnson’s monthly newsletter, which resulted in increased audience engagement, and helped grow her social media and YouTube presence.
I also led the marketing and promotion of the 2024 Global EFT Summit, contributing to its success by driving ticket sales and helping make the event a sellout.
