Mental Health & Nonprofit

I led marketing and communications for ICEEFT, the global leader in Emotionally Focused Therapy (EFT), founded by Dr. Sue Johnson. In this role, I managed Dr. Johnson’s media and events calendar, overseeing her international press schedule across speaking engagements, podcast interviews, and public appearances.

I developed and executed content and communications strategies to engage therapists, mental health professionals, and the broader EFT community. This included leading social media campaigns and producing Dr. Johnson’s monthly newsletter, driving increased audience engagement and contributing to the growth of her digital presence, including YouTube.

I also led the marketing and promotion of the 2024 Global EFT Summit, delivering a fully sold-out event through targeted campaigns, audience-focused messaging, and coordinated promotional efforts.