Publishing & Content Marketing

With extensive experience in publishing, education, and content marketing, I have worked with leading publishers such as Wiley, Bloomsbury, and Taylor & Francis, as well as in the education sector at Headington School.

In publishing, I led marketing and content strategies to promote books and digital products, collaborating with authors, editors, and sales teams to drive audience engagement and increase sales. I developed and executed email marketing campaigns, SEO-optimized content, social media promotions, and paid advertising, ensuring maximum visibility for new titles.

In education marketing, I managed digital communications, branding, and content creation at Headington School, enhancing engagement with students, parents, and stakeholders. I crafted compelling newsletters, website content, and social media campaigns, strengthening the school’s online presence and reputation.

Across these industries, I have demonstrated expertise in strategic content marketing, audience engagement, brand positioning, and campaign execution, helping organizations connect with their target markets and achieve growth.