Publishing & Content Marketing

With extensive experience across publishing, education, and content marketing, I’ve worked with leading organizations including Wiley, Bloomsbury, and Taylor & Francis, as well as within the education sector at Headington School.

In publishing, I led marketing and content strategies to promote both print and digital products, partnering with authors, editors, and sales teams to drive audience engagement and revenue growth. My work spanned integrated campaigns across email, SEO, social media, and paid channels, maximizing visibility and performance for new and existing titles.

At Headington School, I managed digital communications and brand presence, developing content strategies that strengthened engagement with students, parents, and key stakeholders. Through targeted newsletters, website content, and social media campaigns, I enhanced the school’s online visibility and reputation.

Across these roles, I bring a strategic, insight-driven approach to content marketing, combining brand positioning, audience understanding, and multi-channel execution to help organizations connect with their audiences and achieve measurable growth.