Create Your Marketing Funnel in 7 Easy Steps for Success

A clear marketing funnel guide for local businesses in Victoria to attract, engage, and convert more customers.

In today’s digital landscape, local businesses need more than just a great product or service—they need a clear path to connect with the right audience and turn interest into sales. Whether you’re a mobile massage therapist, plumber, landscaper, or run a specialty retail shop in Victoria, BC, a well-structured marketing funnel can help you grow with purpose.

Here’s a breakdown of the 7 essential steps every business should take to build a marketing funnel that works:

Awareness Start by getting in front of the right people. Use tools like social media, Google Ads, SEO, or local community events to introduce your business. First impressions matter—make sure your brand message is clear, consistent, and aligned with what your ideal customer is searching for.

Interest Now that they know you exist, give them a reason to stick around. Share helpful tips, behind-the-scenes content, or educational posts that relate to your services. For example, a landscaper might post seasonal garden advice, or a massage therapist could offer wellness tips on Instagram.

Consideration Show your audience why you’re the right choice. Use comparisons, service highlights, or unique selling points. Think of this as helping them decide—you're building a relationship by addressing their questions and hesitations before they even ask.

Intent When people start clicking your call-to-action buttons or joining your email list, that’s intent. Encourage it with lead magnets, introductory discounts, or “book now” options to guide them closer to conversion.

Evaluation At this point, people are deciding if you’re the best fit. Help them say yes by offering reviews, testimonials, or case studies from happy clients. Trust is the key here—show you can deliver on your promise.

Conversion Make the purchasing or booking process as smooth as possible. Clear forms, simple steps, and fast-loading pages can make all the difference. The fewer obstacles in the way, the more likely they are to say yes.

Loyalty & Advocacy The journey doesn’t end with a sale—it continues with relationship-building. Send follow-up emails, request reviews, and offer ongoing value. Loyal clients become your best marketers, sharing your business with others in the community.

Want to create a marketing funnel that actually brings in business? Whether you're just getting started or want to improve your existing strategy, I can help you design a marketing funnel that feels natural, personalized, and effective.

Based in Victoria’s Maplewood neighbourhood, I bring 15+ years of experience in digital marketing, branding, and communications—and I’m passionate about helping Vancouver Island businesses grow.

Let’s work together to create a funnel that brings real results. Book a free discovery call today.