Content Strategy

Email newsletters don’t have to be ignored. In this post, I share practical tips from my experience creating newsletters for Finhaven and Dr. Sue Johnson—covering strategy, subject lines, layout, segmentation, and engagement. Plus, learn how simple giveaways turned readers into an engaged community, with over 30 responses sharing how much they looked forward to each issue.

Building a marketing plan doesn’t have to be complicated—or expensive. In fact, keeping it simple is often what makes it effective. Whether you’re a busy small business owner or working with limited resources, a clear step-by-step plan can help you focus on what really drives results. In this post, I’ll walk you through an easy framework you can build in an afternoon—plus share real examples from my own work showing how small, focused strategies can make a big impact.

Running a plumbing, heating, or electrical business is tough—and in today’s digital world, word of mouth isn’t enough. I’m a Victoria-based marketing consultant who helps local trades get found online, look professional, and stay booked. From websites and SEO to ads and social media, I’ll build a marketing system that works while you’re on the job. Let’s grow your business with smart, stress-free marketing.

Helping psychotherapy clinics across Victoria and Canada improve their websites, grow their online presence, and expand services. Leveraging experience working with Dr. Sue Johnson and ICEEFT to create effective digital marketing and content strategies tailored for therapists.

Want to grow your crypto audience without relying on ads or giveaways? In this post, I share simple, sustainable ways to build your email list using content, community, and trust-driven tactics that actually work.

Want to boost your marketing without a full rebrand? Here are 5 simple fixes—like refreshing your website copy, improving your social profiles, and reconnecting with your audience—that you can implement this month to drive real results for your business.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Struggling to explain your blockchain project to investors, users, or the media? You’re not alone. Too many founders lead with buzzwords and lose their audience before they’ve even finished the first sentence. In this post, learn how to clearly communicate your blockchain solution in human terms—so you build trust, attract support, and grow faster.

Writing a great book is just the beginning—building your author brand online is how readers find you, follow you, and stay loyal. In this guide, you’ll learn how to shape your identity as a writer, set up your digital home, grow an engaged audience, and build a brand that feels authentic (not overwhelming). Whether you're just starting out or looking to level up, this is your step-by-step roadmap to standing out online.

Struggling to know which marketing efforts are moving the needle for your business? This actionable checklist helps small business owners audit their marketing—from brand clarity to paid ads—so you can identify gaps, double down on what’s working, and grow smarter. Includes a free consultation offer to help you put your plan into action.

Growing your email list doesn’t have to feel like a hard sell. By offering real value, simplifying the sign-up process, and staying consistent, you can attract engaged subscribers who genuinely care about what you offer. In this guide, we’ll show you how to build an email list that converts—without the pushy tactics. Ready to grow your list the right way? Let’s dive in!

Struggling with how to create content that converts? Start with clarity, know your audience, and deliver real value. This no-fluff guide shows you the essential steps to turn words into results.