Brand Positioning

Learn how small businesses can leverage Facebook advertising to gain visibility, improve search rankings, and sell more products or services. This blog offers actionable tips for creating targeted ads, engaging your audience, and driving measurable results.

Discover how strategic social media and event marketing can drive engagement, build brand awareness, and deliver measurable results. From Instagram storytelling at Headington School to YouTube content with Solo TV, and targeted Facebook and Google Ads to global event campaigns like the EFT Summit, I share actionable tips and insights from my experience as a marketing consultant.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.