Email Mastery

Not sure whether to handle marketing yourself or hire help? This post explores DIY vs outsourced marketing, weighing pros, cons, and costs. Drawing from my experience helping businesses grow, I share tips on when to outsource, how it can save time, boost results, and keep your brand moving forward, plus practical advice for small business owners looking to make the right marketing decision.

Email newsletters don’t have to be ignored. In this post, I share practical tips from my experience creating newsletters for Finhaven and Dr. Sue Johnson—covering strategy, subject lines, layout, segmentation, and engagement. Plus, learn how simple giveaways turned readers into an engaged community, with over 30 responses sharing how much they looked forward to each issue.

Discover how strategic social media and event marketing can drive engagement, build brand awareness, and deliver measurable results. From Instagram storytelling at Headington School to YouTube content with Solo TV, and targeted Facebook and Google Ads to global event campaigns like the EFT Summit, I share actionable tips and insights from my experience as a marketing consultant.

Helping psychotherapy clinics across Victoria and Canada improve their websites, grow their online presence, and expand services. Leveraging experience working with Dr. Sue Johnson and ICEEFT to create effective digital marketing and content strategies tailored for therapists.

Want to boost your marketing without a full rebrand? Here are 5 simple fixes—like refreshing your website copy, improving your social profiles, and reconnecting with your audience—that you can implement this month to drive real results for your business.

Struggling to know which marketing efforts are moving the needle for your business? This actionable checklist helps small business owners audit their marketing—from brand clarity to paid ads—so you can identify gaps, double down on what’s working, and grow smarter. Includes a free consultation offer to help you put your plan into action.

A well-crafted marketing funnel is essential for turning interest into action. In this post, I break down the seven key stages—from brand awareness to customer advocacy—and show you how to guide potential clients through each step with clarity and purpose. Whether you're a local business on Vancouver Island or an online brand looking to scale, this guide will help you create a funnel that converts.