Content Marketing

Email newsletters don’t have to be ignored. In this post, I share practical tips from my experience creating newsletters for Finhaven and Dr. Sue Johnson—covering strategy, subject lines, layout, segmentation, and engagement. Plus, learn how simple giveaways turned readers into an engaged community, with over 30 responses sharing how much they looked forward to each issue.

Building a marketing plan doesn’t have to be complicated—or expensive. In fact, keeping it simple is often what makes it effective. Whether you’re a busy small business owner or working with limited resources, a clear step-by-step plan can help you focus on what really drives results. In this post, I’ll walk you through an easy framework you can build in an afternoon—plus share real examples from my own work showing how small, focused strategies can make a big impact.

Helping psychotherapy clinics across Victoria and Canada improve their websites, grow their online presence, and expand services. Leveraging experience working with Dr. Sue Johnson and ICEEFT to create effective digital marketing and content strategies tailored for therapists.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Struggling to know which marketing efforts are moving the needle for your business? This actionable checklist helps small business owners audit their marketing—from brand clarity to paid ads—so you can identify gaps, double down on what’s working, and grow smarter. Includes a free consultation offer to help you put your plan into action.

Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.

A well-crafted marketing funnel is essential for turning interest into action. In this post, I break down the seven key stages—from brand awareness to customer advocacy—and show you how to guide potential clients through each step with clarity and purpose. Whether you're a local business on Vancouver Island or an online brand looking to scale, this guide will help you create a funnel that converts.