Content Marketing

Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.

A well-crafted marketing funnel is essential for turning interest into action. In this post, I break down the seven key stages—from brand awareness to customer advocacy—and show you how to guide potential clients through each step with clarity and purpose. Whether you're a local business on Vancouver Island or an online brand looking to scale, this guide will help you create a funnel that converts.