Local Business Success

Learn how small businesses can leverage Facebook advertising to gain visibility, improve search rankings, and sell more products or services. This blog offers actionable tips for creating targeted ads, engaging your audience, and driving measurable results.

Running a plumbing, heating, or electrical business is tough—and in today’s digital world, word of mouth isn’t enough. I’m a Victoria-based marketing consultant who helps local trades get found online, look professional, and stay booked. From websites and SEO to ads and social media, I’ll build a marketing system that works while you’re on the job. Let’s grow your business with smart, stress-free marketing.

Clearly Musical is a new global platform designed to make online music lessons more accessible, flexible, and inspiring. Whether you're a beginner or an experienced musician, a child or adult, you can now learn or teach music from anywhere in the world. Join our growing community of students and passionate teachers today.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Is your website helping your business grow — or quietly holding it back? Many small business owners in Victoria have beautiful sites that just aren’t converting. Whether it’s missing local SEO, a clear call-to-action, or simple trust-builders like testimonials, small gaps can make a big difference. In this post, we break down the most common website mistakes (and how to fix them) so your site actually brings in leads, builds trust, and works as hard as you do.

Struggling to figure out what to post on Instagram as a therapist? In this guide, you’ll learn the most effective types of content that actually resonate with potential clients—from educational tips to behind-the-scenes glimpses—and how to use Instagram as a powerful tool to grow your therapy practice. Drawing from my work with the late Dr. Sue Johnson, a global leader in emotionally focused therapy, I’ll also share proven strategies for increasing engagement and building tru