Content Conversion

Running a plumbing, heating, or electrical business is tough—and in today’s digital world, word of mouth isn’t enough. I’m a Victoria-based marketing consultant who helps local trades get found online, look professional, and stay booked. From websites and SEO to ads and social media, I’ll build a marketing system that works while you’re on the job. Let’s grow your business with smart, stress-free marketing.

Want to grow your crypto audience without relying on ads or giveaways? In this post, I share simple, sustainable ways to build your email list using content, community, and trust-driven tactics that actually work.

Want to boost your marketing without a full rebrand? Here are 5 simple fixes—like refreshing your website copy, improving your social profiles, and reconnecting with your audience—that you can implement this month to drive real results for your business.

Launching a fintech startup is exciting—but marketing missteps in the early days can stall your growth before you gain traction. In this post, I cover the top 5 mistakes fintech founders often make and how to avoid them, from unclear messaging to neglecting compliance and trust-building. Learn from real experience and start smarter.

Writing a great book is just the beginning—building your author brand online is how readers find you, follow you, and stay loyal. In this guide, you’ll learn how to shape your identity as a writer, set up your digital home, grow an engaged audience, and build a brand that feels authentic (not overwhelming). Whether you're just starting out or looking to level up, this is your step-by-step roadmap to standing out online.

Frustrated with ad spend that leads nowhere? You’re not alone. Many small business owners and founders waste money on underperforming ads — not because ads don’t work, but because something in the strategy is off. In this post, we break down the five most common reasons ads fail — from weak targeting to underwhelming offers — and give you practical, no-fluff fixes you can apply today to start seeing better results.

Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.

Struggling to figure out what to post on Instagram as a therapist? In this guide, you’ll learn the most effective types of content that actually resonate with potential clients—from educational tips to behind-the-scenes glimpses—and how to use Instagram as a powerful tool to grow your therapy practice. Drawing from my work with the late Dr. Sue Johnson, a global leader in emotionally focused therapy, I’ll also share proven strategies for increasing engagement and building tru