Digital Marketing Tips

Learn how small businesses can leverage Facebook advertising to gain visibility, improve search rankings, and sell more products or services. This blog offers actionable tips for creating targeted ads, engaging your audience, and driving measurable results.

Discover how strategic social media and event marketing can drive engagement, build brand awareness, and deliver measurable results. From Instagram storytelling at Headington School to YouTube content with Solo TV, and targeted Facebook and Google Ads to global event campaigns like the EFT Summit, I share actionable tips and insights from my experience as a marketing consultant.

Helping psychotherapy clinics across Victoria and Canada improve their websites, grow their online presence, and expand services. Leveraging experience working with Dr. Sue Johnson and ICEEFT to create effective digital marketing and content strategies tailored for therapists.

Is your website helping your business grow — or quietly holding it back? Many small business owners in Victoria have beautiful sites that just aren’t converting. Whether it’s missing local SEO, a clear call-to-action, or simple trust-builders like testimonials, small gaps can make a big difference. In this post, we break down the most common website mistakes (and how to fix them) so your site actually brings in leads, builds trust, and works as hard as you do.

Frustrated with ad spend that leads nowhere? You’re not alone. Many small business owners and founders waste money on underperforming ads — not because ads don’t work, but because something in the strategy is off. In this post, we break down the five most common reasons ads fail — from weak targeting to underwhelming offers — and give you practical, no-fluff fixes you can apply today to start seeing better results.

Struggling to figure out what to post on Instagram as a therapist? In this guide, you’ll learn the most effective types of content that actually resonate with potential clients—from educational tips to behind-the-scenes glimpses—and how to use Instagram as a powerful tool to grow your therapy practice. Drawing from my work with the late Dr. Sue Johnson, a global leader in emotionally focused therapy, I’ll also share proven strategies for increasing engagement and building tru

Growing your email list doesn’t have to feel like a hard sell. By offering real value, simplifying the sign-up process, and staying consistent, you can attract engaged subscribers who genuinely care about what you offer. In this guide, we’ll show you how to build an email list that converts—without the pushy tactics. Ready to grow your list the right way? Let’s dive in!