Writing a great book is just the beginning—building your author brand online is how readers find you, follow you, and stay loyal. In this guide, you’ll learn how to shape your identity as a writer, set up your digital home, grow an engaged audience, and build a brand that feels authentic (not overwhelming). Whether you're just starting out or looking to level up, this is your step-by-step roadmap to standing out online.

Is your website helping your business grow — or quietly holding it back? Many small business owners in Victoria have beautiful sites that just aren’t converting. Whether it’s missing local SEO, a clear call-to-action, or simple trust-builders like testimonials, small gaps can make a big difference. In this post, we break down the most common website mistakes (and how to fix them) so your site actually brings in leads, builds trust, and works as hard as you do.

Frustrated with ad spend that leads nowhere? You’re not alone. Many small business owners and founders waste money on underperforming ads — not because ads don’t work, but because something in the strategy is off. In this post, we break down the five most common reasons ads fail — from weak targeting to underwhelming offers — and give you practical, no-fluff fixes you can apply today to start seeing better results.