Victoria Small Business Website Fixes

A street-level view of small businesses in downtown Victoria, BC on a sunny day, with hanging signs, pedestrians, and a community vibe.

If you’re a small business owner in Victoria, BC, you already know the value of local loyalty and a strong online presence. But even beautifully designed websites often fall short when it comes to what really matters: getting you customers.

So if your site is live—but not converting—this post is for you.

Here are the 5 things your website might be missing (and how to fix them):

1. A Clear Call to Action (CTA)

You’d be surprised how many business sites leave visitors wondering, “What do I do next?”

Whether it's “Book Now,” “Get a Quote,” or “Schedule a Free Consultation,” your call to action should be:

• Visible above the fold

• Action-focused

• Repeated throughout your site

Victoria Tip: If you’re a local service (like a landscaper, yoga studio, or therapist), include a geo-targeted CTA:

“Serving Greater Victoria — Book Your Free Intro Call Today!”

2. Local SEO Basics for Victoria small business website

A stylized digital map with a red location pin dropped on Victoria, BC, zoomed in on Vancouver Island.

Does your site actually tell search engines you’re based in Victoria?If not, you’re missing a huge opportunity to show up when locals are searching.

Quick fixes:

• Add your full business address in the footer

• Create a Google Business Profile and link to your site

• Use keywords like “Victoria BC graphic designer” or “Victoria home repair” on key pages and headings
  

3. Real Testimonials or Case Studies

A cheerful small business owner standing with a satisfied customer in a cozy store setting.

People trust people. Especially when it comes to local business.

Make sure your website includes:

• Customer reviews with names, photos, or locations

• Case studies or stories of real clients

• Embedded Google or Facebook reviews for extra credibility

Pro Tip: Local testimonials build trust and relatability—they show future customers that real people in their own community already love your work.

4. Fast Load Time & Mobile-Friendliness

More than 50% of web traffic now comes from mobile devices. If your site isn’t mobile-friendly (or takes forever to load), most people will bounce before they even see what you offer.

A smartphone and laptop side-by-side displaying the same website design.

Run your site through Google’s PageSpeed Insights to check:

• Is your site loading in under 3 seconds?

• Does it look great on phones and tablets?

• Are your images optimized?
  

5. A Personal Touch

Your About page isn’t just a formality—it’s where people decide if they like you.

As a Victoria-based business, lean into your local story.

Include:

• A short founder bio (with a photo!)

• A note about why you love living or working in Victoria

• Any community involvement or collaborations

People buy from people. Show them who you are.

Final Word: Don’t Just “Have” a Website — Make It Work for You

If your website isn’t bringing in leads, clients, or sales, it’s not doing its job. And chances are, you’re just a few simple fixes away from turning it into a lead-generating machine.

Book a free call with me

Need a Fresh Pair of Eyes?

If you’re based in Victoria and want a free, no-pressure website review, I offer 30-minute intro calls where we can go through your site together and identify quick wins.

👉 Book your free call here

Whether you run a cozy café, a creative https://www.darrenamner.com/book-onlinestudio, or a service business, I’d love to help you get more from the site you already have.