Strategic Marketing to Grow Your Psychotherapy Clinic

Planning the future of therapy—digital, personal, and connected.

In today’s digital-first world, psychotherapy clinics need more than just clinical expertise—they need a thoughtful, authentic online presence, clear messaging, and the right strategies to help their services reach the people who need them most. Whether you're looking to improve your website, clarify your message, or expand your services across Victoria and Canada, I’d love to support your growth.

In 2023–2024, I had the honour of working directly with the late Dr. Sue Johnson—renowned psychologist and founder of Emotionally Focused Therapy (EFT). At ICEEFT, I helped shape her digital presence, grow her audience, and deepen community engagement through a strategic blend of content, marketing, and outreach.

Expert insights on emotional well-being, relationships, and EFT.

I created, wrote, and managed the Emotional Health Newsletter, sharing expert insights on emotional well-being, relationship science, and EFT with thousands of therapists and mental health professionals. I built content strategies that boosted email performance, nurtured long-term engagement, and helped strengthen the EFT community.

I also led event marketing for the Global EFT Summit, driving awareness and ticket sales for a worldwide audience. My campaigns were tailored for both therapists seeking professional development and the general public looking to better understand emotional health. Through targeted email outreach, social media promotions, and strategic partnerships, we increased attendance and expanded the reach of the EFT message.

In addition to written and event-based work, I have strong experience growing YouTube channels, building and managing social media accounts, and handling podcast/event bookings and public relations. I’ve worked with therapists, educators, and mental health advocates to amplify their voices, create meaningful content, and connect with both professional and public audiences.

My experience includes:

• Helping Dr. Sue Johnson grow her online and digital brand in 2023–2024

• Creating newsletters and content strategies that build trust and audience growth

• Managing social media accounts and YouTube channels with measurable engagement

• Leading PR, podcast/event bookings, and promotional outreach

• Supporting service expansion through better messaging, positioning, and strategy

• Designing and improving websites for therapy clinics and mental health organizations

If you're a psyhotherapy clinic owner or mental health professional looking to level up your digital strategy and marketing—or if you're just getting started—I'd love to help.

Let’s talk about your goals – Book a free consultation

Let’s build something meaningful, together through psychotherapy clinic marketing.