Maximizing Instagram for Therapists: Effective Posting Strategies Benefiting Clients
- Darren Amner
- May 17
- 2 min read
Updated: Jul 17
In today’s digital-first world, Instagram is a powerful marketing tool for therapists. It’s not just a place for beautiful visuals—it’s where you can connect with potential clients, share expert insights, and build a trusted, authentic presence for your private practice.
But with so much content online, many therapists wonder: What should I post on Instagram that actually helps grow my therapy business?
This guide breaks down effective content ideas and proven strategies to help you grow your therapy practice through Instagram.
What to Post on Instagram as a Therapist
Here are five types of Instagram content that therapists can use to build trust, boost engagement, and attract new clients:
1. Educational Mental Health Content
Post short therapy tips, helpful mental health facts, and emotional wellness strategies. These build credibility and provide real value to your followers.
2. Client Testimonials & Success Stories
With proper consent and anonymity, sharing testimonials or therapy outcomes can instill confidence in your services and attract new clients.
3. Behind-the-Scenes of Your Practice
Humanize your brand. Share your workspace, a book you're reading, or your daily routine. This builds connection and relatability.
4. Instagram Stories with Polls or Q&As
Engage your audience directly with interactive Instagram Stories. Ask questions, create polls, and use quiz stickers to learn more about your followers’ needs.
5. Inspirational Therapy Quotes and Affirmations
Well-designed quote graphics or calming affirmations can resonate deeply with your audience and encourage regular engagement.
What Actually Helps Therapists Grow Their Practice on Instagram
Great content is just the beginning. To truly see results, you need a strategic foundation that includes:
Clear Messaging About Your Services Make your Instagram bio and captions specific about who you help and how.
Therapist-Friendly Hashtags Use targeted hashtags like #therapistsofinstagram, #mentalhealthawareness, or #relationshiptherapy to increase discoverability.
Authentic Engagement Reply to comments and messages thoughtfully. Building real relationships leads to trust—and clients.
Real-World Experience: Marketing Support for Dr. Sue Johnson
I’ve had the honour of supporting the late Dr. Sue Johnson, the internationally renowned founder of Emotionally Focused Therapy (EFT). I worked with her to:
Grow her social media following by 25%
Organize her YouTube content into curated playlists
Facilitate collaborations with aligned influencers to reach new audiences
Improve overall brand consistency and digital discoverability
Through this work, I gained firsthand insight into what works for therapists who want to increase their visibility online without compromising their professional integrity.
Ready to Market Your Therapy Practice the Right Way?
Whether you’re new to Instagram or want to improve what you’re already doing, I can help. I specialize in marketing for therapists, coaches, and wellness professionals—guiding you through content strategy, branding, and audience growth.
Let’s plan a free Strategy Session together We’ll discuss how to grow your following, connect with ideal clients, and make your content work harder for your therapy practice.
Book your session today and take the next step toward a thriving online presence.
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