What Most Authors Miss When Marketing Their Book

You’ve spent months — maybe even years — writing your book. You’ve revised, edited, and perfected it. But now comes the part that too many authors overlook: marketing. Whether you’re self-publishing, working with a hybrid press, or signed to a traditional publisher, you still need a plan to get your book into the hands of readers.

Finding your ideal reader

Over the years, I’ve worked across publishing and marketing — from launching academic and educational titles to building global brand campaigns for companies and creatives. This experience has given me a strong understanding of what it takes to market effectively in a saturated landscape. While I haven’t worked exclusively with authors through my consultancy yet, my background positions me to support writers at any stage of their publishing journey. I help authors identify what makes their book unique, find their audience, and build long-term momentum — not just a flash of launch-week attention.

The gap between writing and marketing

Here are some of the most common areas I see underutilized when it comes to book marketing — and how to get them right:

1. Not Knowing Your Audience

Many authors try to market to "everyone." But the reality is, your book isn’t for everyone — and that’s a good thing. Getting specific about who your ideal readers are (age, interests, habits, communities) makes your marketing clearer, stronger, and more cost-effective. It allows you to speak directly to the people who will love your work — and tell others about it.

2. Underestimating Pre-Launch Marketing

Marketing doesn’t start after your book is published. Building anticipation is just as important as post-launch promotion. From growing an email list to teasing cover reveals, creating behind-the-scenes content, or partnering with early readers, the months leading up to publication are crucial for creating buzz.

3. Ignoring Author Branding in your book marketing

People don’t just buy books — they follow authors. Your personal brand matters, especially on platforms like Instagram, LinkedIn, TikTok, or Substack, where readers can connect with you. Creating a cohesive author brand (tone of voice, visuals, values) helps you stand out and builds trust with your audience.

4. No Long-Term Strategy

A book launch is important — but what happens after the first few weeks? Many authors don’t have a strategy for sustaining interest. This is where evergreen content, reader communities, podcast appearances, and educational workshops can extend your reach for months (even years) after your launch.

5. Doing It All Alone

Marketing your own work can feel overwhelming. That’s where I come in.

Through my consultancy, I help authors shape and implement tailored marketing strategies — from messaging and content creation to ad campaigns, partnerships, and platform growth. Whether you need a full strategic plan or help executing one piece of it, I work with you to build something sustainable, impactful, and authentic to your voice.

Book a call

Need help marketing your book? Whether you’re just starting out or already deep into promotion, I can help you take the next step with your author book marketing. Let’s chat.