Writing a book is an extraordinary achievement — but getting it into the hands of readers requires more than a great manuscript. In my experience working across publishing, media, and marketing, I’ve seen too many brilliant books fall short simply because the marketing wasn’t built with intention. Whether you're a debut author or a seasoned writer, this post explores the most overlooked areas of book marketing — and how a strategic approach can make all the difference.

Struggling to figure out what to post on Instagram as a therapist? In this guide, you’ll learn the most effective types of content that actually resonate with potential clients—from educational tips to behind-the-scenes glimpses—and how to use Instagram as a powerful tool to grow your therapy practice. Drawing from my work with the late Dr. Sue Johnson, a global leader in emotionally focused therapy, I’ll also share proven strategies for increasing engagement and building tru