5 Simple Fixes to Improve Your Small Business Marketing

Darren Amner
Jul 11
2 min read

Sometimes, marketing can feel overwhelming—big strategies, complicated funnels, and endless metrics. But improving your marketing doesn’t always require a total overhaul. Small, focused changes can create meaningful results. Here are five simple small business marketing fixes you can implement this month to help your business connect better with your audience and drive growth.

Man in denim shirt typing on laptop in cozy cafe. Bright setting with wooden tables, plants, and warm lighting. Relaxed atmosphere. — Clear, simple website copy makes it easier for customers to understand what you offer — and why they should choose you.

1. Refresh Your Website Copy

Your website is often your first impression. Take a few hours to review your homepage, service pages, and about page:

Are your headlines clear and customer-focused?
Does your copy explain what you do and who it’s for?
Are your calls to action (CTAs) strong and inviting?

Update outdated language, clarify your value proposition, and make sure every page encourages action.

2. Audit and Optimize Your Social Media Profiles

When was the last time you reviewed your social profiles? This month, take time to:

Update your bio with relevant keywords and a clear description.
Ensure your profile images and banners are on-brand and current.
Pin your most valuable post or offer.

Consistency builds trust—and a fresh profile invites engagement.

Woman working on laptop at desk with plants, overlooking city skyline through large window. Bright, clear sky visible outside. — A thoughtful email helps you stay top of mind with your audience — start a conversation, not just a sales pitch.

3. Reconnect With Your Email List

If your newsletter has gone quiet, now is the time to send a friendly update.

Share valuable insights, a recent blog post, or a special offer.
Ask a question to encourage replies and engagement.
Segment your list so the right people get the right message.

A consistent email presence keeps your audience engaged and nurtures leads.

4. Repurpose One Piece of Content

Don’t let your best ideas gather dust. Take one existing blog post, webinar, or video and:

Break it into social media posts.
Turn it into an infographic.
Record a quick video summary.

Content repurposing saves time and gives your message a wider reach.

5. Tighten Up Your Google Business Profile

If you’re a local business, your Google Business Profile is a key part of your online presence.

Add fresh photos.
Update your hours, services, and contact info.
Ask recent happy customers to leave a review.

A polished profile helps people find and trust your business faster.

Final Thoughts on Small business marketing

Marketing success often comes from consistent action, not grand gestures. Choose one or two of these fixes and make them a priority this month. Small improvements compound over time—and before you know it, your marketing will feel sharper, clearer, and more effective.